Entries by Donna Rayburn

Leaders should never say…

In my practice, I coach senior management on alternative approaches for better communication with their employees. Much of the frustration from both managers and employees is centered around the way they communicate with each other.  For example, when an employee shares an idea they have with their manager, the last thing he/she wants to hear […]

Generation Z – different motivation from Millennials

For any business to be successful, it has to understand the motivations behind it’s employees. We all don’t come from the same mold. “Millennials were raised during prosperous times but Gen Z was largely raised during a global recession and the painfully slow recovery following.” says Ken Tysiac, editor of the Journal of Accountancy, August […]

4 Common Leadership Fears…

I have found 4 common leadership fears in my informal survey of local business leaders. These fears are Criticism, Making Bad Decisions, Responsibility and Public Speaking. So, if you are a leader who is sensative to hearing about your shortcomings, request anonymous feedback from your team. Making bad decisions is the best and worst thing […]

How to make advertising work for your business

These are the lessons I have learned over the 25 years in the accounting field. Marketing shouldn’t ever be cut from the budget. If thought out properly, marketing can make your business succeed beyond your expectations. If done haphazardly, you are throwing money down the drain. If you are going to advertise your business, you […]

What do Blockbuster and Borders have in common?

Companies like Blockbuster and Borders couldn’t match the lower prices or service of online retainers so they filed bankruptcy. Being a successful business owner means you know how you compare to your competition, what makes you different, you know your profit margins by revenue segment and you are on top of your collections. This knowledge […]

Quick tips for increasing cash flow

Here are a few tips to increase your cash flow: -Minimize Accounts Receivable by billing timely, using incentives to get customer payments faster and follow up on collections -Keep inventory at a manageable level -Look at your customer base and focus on your most profitable products/services -Great Customer Service=More Sales -Require at least 50% payment […]

Marketing Your Business

Before you start spending marketing dollars, you should do some soul searching and researching to make your dollars count!  First, you should define your product/service. Offer your product or service with specific pricing so a customer can quickly determine whether they want to investigate further. What hours is your office/store open or services available and […]