How to make advertising work for your business
These are the lessons I have learned over the 25 years in the accounting field. Marketing shouldn’t ever be cut from the budget. If thought out properly, marketing can make your business succeed beyond your expectations. If done haphazardly, you are throwing money down the drain. If you are going to advertise your business, you should think of these things before you start spending money.
1) Determine who your ideal client is – who is your target market?
2)Develop a unique selling proposition – what makes you stand out among your competitors?
3)Every place your company appears must have the same logo, same tag line and the same colors.
4)Promote the benefits of using your services/products over all others. Consumers want to know what is in it for them.
5)Just because you like your ad, doesn’t mean it’s effective – your prospects may not take the bait if it doesn’t speak to them.
6)You have 3-5 seconds to grab someone’s attention. The headline should be your focus and super simple.
7)Client testimonials are usually successful – Educational/Informing ads are also good bets.
If you have any further questions, please call 813-404-6991 and we can assist you in your marketing plans.
