How to make advertising work for your business

These are the lessons I have learned over the 25 years in the accounting field. Marketing shouldn’t ever be cut from the budget. If thought out properly, marketing can make your business succeed beyond your expectations. If done haphazardly, you are throwing money down the drain. If you are going to advertise your business, you […]

What do Blockbuster and Borders have in common?

Companies like Blockbuster and Borders couldn’t match the lower prices or service of online retainers so they filed bankruptcy. Being a successful business owner means you know how you compare to your competition, what makes you different, you know your profit margins by revenue segment and you are on top of your collections. This knowledge […]

Welcome to 2015! Here is some information you should take note…

The 2015 business mileage reimbursement rate is $.575 per mile up from $.56 per mile in 2014. Also, the new minimum wage for 2015, effective January 1, 2015, is $8.05 per hour. Tipped employees direct hourly wage is $5.03 per hour as of January 1, 2015. The employer mandate under ObamaCare has been delayed for […]

Quick tips for increasing cash flow

Here are a few tips to increase your cash flow: -Minimize Accounts Receivable by billing timely, using incentives to get customer payments faster and follow up on collections -Keep inventory at a manageable level -Look at your customer base and focus on your most profitable products/services -Great Customer Service=More Sales -Require at least 50% payment […]

Marketing Your Business

Before you start spending marketing dollars, you should do some soul searching and researching to make your dollars count!  First, you should define your product/service. Offer your product or service with specific pricing so a customer can quickly determine whether they want to investigate further. What hours is your office/store open or services available and […]