Entries by Donna Rayburn


Retention is a difficult aspect of working with Millennials. According to a study by the Education Advisory Board, Millennials will change jobs up to 20 times in their career – a rate twice as high as Baby Boomers.  Millennials are also most open to starting their own business. The internet and social media have made […]


(We are providing this article based on notes from a webinar we participated in from Next Level Strategies, LLC powered by Sales Xceleration on April 24,2020) We support their strategy for sales during this uncertain time and advise our clients to follow these steps. Now is the time to build a bridge to your customers […]


Tactical vs. Strategic. This is one of the challenges fractional CFOs have in educating their potential clients. Bookkeepers and accountants perform day to day transactions. This tactical role is meant to address the need for recording the company’s financial information. The fractional CFO is the strategist who studies the future of the company in order […]

Profits and Cash are not the Same

Many business owners are stumped because their Profit and Loss Statement shows a profit month after month but they are having trouble paying their bills. Further, in busier months, their Profit and Loss Statement shows a loss. Profits are just that-your revenues are greater than your expenses. Showing a profit doesn’t mean you have cash. […]

Leaders should never say…

In my practice, I coach senior management on alternative approaches for better communication with their employees. Much of the frustration from both managers and employees is centered around the way they communicate with each other.  For example, when an employee shares an idea they have with their manager, the last thing he/she wants to hear […]

Generation Z – different motivation from Millennials

For any business to be successful, it has to understand the motivations behind it’s employees. We all don’t come from the same mold. “Millennials were raised during prosperous times but Gen Z was largely raised during a global recession and the painfully slow recovery following.” says Ken Tysiac, editor of the Journal of Accountancy, August […]

4 Common Leadership Fears…

I have found 4 common leadership fears in my informal survey of local business leaders. These fears are Criticism, Making Bad Decisions, Responsibility and Public Speaking. So, if you are a leader who is sensative to hearing about your shortcomings, request anonymous feedback from your team. Making bad decisions is the best and worst thing […]