Entries by Donna Rayburn

How to make advertising work for your business

These are the lessons I have learned over the 25 years in the accounting field. Marketing shouldn’t ever be cut from the budget. If thought out properly, marketing can make your business succeed beyond your expectations. If done haphazardly, you are throwing money down the drain. If you are going to advertise your business, you […]

What do Blockbuster and Borders have in common?

Companies like Blockbuster and Borders couldn’t match the lower prices or service of online retainers so they filed bankruptcy. Being a successful business owner means you know how you compare to your competition, what makes you different, you know your profit margins by revenue segment and you are on top of your collections. This knowledge […]

Quick tips for increasing cash flow

Here are a few tips to increase your cash flow: -Minimize Accounts Receivable by billing timely, using incentives to get customer payments faster and follow up on collections -Keep inventory at a manageable level -Look at your customer base and focus on your most profitable products/services -Great Customer Service=More Sales -Require at least 50% payment […]

Marketing Your Business

Before you start spending marketing dollars, you should do some soul searching and researching to make your dollars count!  First, you should define your product/service. Offer your product or service with specific pricing so a customer can quickly determine whether they want to investigate further. What hours is your office/store open or services available and […]